When he became CEO of Solinest, which his grandfather had founded in 1932, Bertrand Jacoberger launched an ambitious plan to overhaul the family company, winning the trust of major international brands like Ricola, Fisherman’s Friend, Werther’s Original, Chupa Chups, Mentos, Tetley and Van Houten. It became France’s No.1 confectionery distributor in the checkout aisle and No.2 in the confectionery aisle. With time, snack brands like Tyrells and Wonderfull and Starbucks beverages joined the company.
In 2010, driven by his commitment to environmental protection and love of nature, Bertrand Jacoberger launched the [N.A!], Nature Addicts brand, which revolutionised the snack market, offering a fruit-based alternative to confectionery and then a range of rice crackers as aperitif snacks. All healthy products with no added sugar, colouring or artificial flavouring. The brand grew quickly and became an incubator for food tech start-ups, acquiring some of them like the coconut water brand VaïVaï.
Throughout all these success stories, the entrepreneur retained his love of art. As a demanding art collector and President of La Filature national theatre in Mulhouse and the Gaîté-Lyrique in Paris, Bertrand Jacoberger is passionate about painting, photography and art installations and performances. He is just as passionate about networking, innovation and new developments in the world today. So he decided to set up an endowment fund, establishing the [N.A!] Fund in 2011. The name was changed to [N.A!] Project in 2018. The fund supports a selection of contemporary European artists with projects linked to the environment, and is guided by its core values: local and global collaboration, long-term support and preserving the balance of life on Earth.